Chandra Hanjaya

Marketo Marketing Automation Specialist

• Managing the end-to-end execution of the entire Fremont Bank email & nurture campaigns – email development, QA testing, program setup, segmentation, & subscription reporting
• Developing an all-purpose email template, customized landing page templates, & forms
• Implementing email best practices that comply with the CAN-SPAM, GDPR, CCPA, & other data privacy policies
• Increased the text-heavy email engagement metrics (9-20sec email open duration) from 30% to 70% by improving the email contents with a more engaging layout
• Brought improvement to the KPIs of mobile viewers by implementing a new mobile responsive email design
• Working with the content team and the sales team to test & understand various parameters that lead to continuous improvement across email KPIs
• Working with consultant on Marketo integrations with different CRMs, various data sources and loan origination systems that Fremont bank utilize
• Analyzing and distributing various reporting metrics to better understand the success of campaigns
• Introduced alternative solution for the Marketing operation to use similar functions with significantly less cost

CRM Automation & Email Marketing Developer - Marketo Certified Expert

• Supported the global CRM of a multi-national VR & gaming/app company that serves both consumer & enterprise markets
• Managed end-to-end execution of email campaigns – email development & localization, Litmus testing & approval, program building, list segmentation, & subscription reporting
• Sent about 100 localized emails each month to 1 M+ audience in about 10 segmented regions for different business units
• Managed the lifecycle & segments of our prospects, and utilize our customer database to create email segmentation strategies
• Developed & managed localized operational/transactional emails for each lifecycle stage
• Developed an all-purpose email template, customized landing page templates, & forms, and ensure compatibility across all common devices & mediums
• Ensured all email campaigns comply with current email best practices, CAN-SPAM, GDPR, CCPA, & other data privacy policies
• Collaborated cross-functionally & regionally with other teams such as Design, Product, Sales Operations, and Data teams
• Drove continuous improvement across email KPIs by various email design and content testing to understand the email metrics, engagement, playtime activity, game/app download
• Increased the overall average email open rates by 7% (YoY) by analyzing & A/B testing the subjects & preview text
• Improved the overall average email click rates by 3% (YoY) by transforming the legacy text-heavy email templates to a personalized, visual, & engaging email templates
• Accomplished the Marketo certification program & earned the MCE license to fulfill the company’s procedure for a Marketo administrator & user role requirement

Digital Marketing Project Manager

• Developed & managed email campaigns & nurture programs in the B2B markets
• Worked with the marketing team on strategic planning to achieve business goals through digital marketing channels
• Coordinated with the internal & external stakeholders to develop, analyze, & optimize the paid media advertising campaigns
• Managed the marketing automation system (Hubspot), including smart campaign setup, email campaigns, content asset downloads, forms, landing pages, & workflows
• Recommended & executed SEO & SEM strategies for keyword opportunities in accordance with the company goals
• Presented the overall digital marketing metrics & trend reports and provided recommendation strategy for improvement
• Utilized Zoominfo as part of a lead generation strategy

Oklahoma State University